Real campaigns. Measurable results.

A growing real estate group had invested heavily in outbound calling but was seeing connect rates below 5%. Their contact lists were unvalidated and outdated, with over 40% of numbers either disconnected or belonging to contacts who had changed roles. Every wasted dial was costing the sales team time and morale.

We audited the existing contact database and identified a 42% stale rate. We rebuilt the list from scratch using ICP-matched sourcing, applied real-time phone validation, and cross-referenced job titles against current LinkedIn data. We then redesigned the calling campaign structure with new scripts, cleaner segmentation, and a warm-up sequence via email before each calling sprint.

A B2B SaaS company had built a substantial email list over two years but was struggling with open rates stuck below 12%. Their campaigns were batch-and-blast — every email went to the entire list regardless of behaviour, industry, or stage in the funnel. Deliverability was beginning to suffer from high bounce rates and spam complaints.

We started with a full email programme audit: list hygiene, deliverability health, and content analysis. We segmented the list into four engagement tiers and built tailored nurture sequences for each. Subject lines were restructured to remove promotional language and tested systematically. A re-engagement campaign was run to clean out disengaged contacts before any further sends. A/B testing was implemented as a standard part of every campaign.

A healthcare provider was preparing to launch a new outpatient service and needed to generate qualified patient and referral leads quickly. They had limited digital marketing infrastructure and no existing paid campaign experience. The service was time-sensitive, with a launch window of 60 days.

We built a targeted multi-channel campaign combining LinkedIn Ads (targeting referring physicians and healthcare administrators), Google Search Ads (capturing in-market patient intent), and a retargeting layer for website visitors. Content was developed specifically for each audience — clinical language for referrers, accessible language for patients. Landing pages were built and A/B tested against the conversion goal. Budgets were optimised weekly based on cost per qualified lead across each channel.